Today’s Publishing is all about the new and expanding opportunities available to authors and writers, particularly when those opportunities break old ideas of how to reach an audience and discover success.

PodShow has been around for a couple of years helping to shake up radio, tv and music industries through enabling independent serialised productions (podcasts) to reach sometimes huge global audiences. Formed in part by Adam Curry, one of the pioneering forces behind the podcasting phenomena of the past four years, PodShow has become a truly global company and has changed perceptions on how audio, video, and music are produced, distributed, and consumed.

While the core of their business continues to grow, a new arm has been under development for the past year, driven by writer Mark Yoshimoto Nemcoff. Marked success by new authors such as Scott Sigler, Mark spotted the potential for authors to build an audience and fan base even before any of their words can be seen in print - and an audience without boundaries, truly global.

Officially launched yesterday, PodShow Press will combine the distribution experience of PodShow for author-created audio books, and combine it with the production and distribution support to bring authors’ works to print. Printed books are produced at cost, with the author pocketing 100% of the profit from booksales, after the absolute production costs. This may all sound a little too good to be true, but as a company that provides all of their content entirely for free - whether it be aggregated content from all over the web, or their own, high quality, in-house productions - they are more than able to make it work.

We will be watching PodShow Press closely as we move through 2008.