Publicity for your book(s) cannot be ignored, it is essential to raise your product’s profile and your own profile as an author. Beyond sending a copy of your book to everyone on your Christmas card list, on what do you need to focus your energy in order to up your game?

Fern Reiss at Publishing Basics offers a list of essential tips to Get More Publicity For Your Book and Business. The mention of New York Times and Inc Magazine might make you quake in your boots, but the truth is that courting such publications can  skyrocket your visibility - and visibility is everything. Joe Average must have you right in his face in order to grab his attention, and to get there you must stand out amongst the calamity of everyone else vying for Joe Average’s attention. What this article offers above many others is that the advice comes direct from top journalists and literary agents, and we recommend you pop over there right now and add some more knowledge-weapons to your promotional arsenal.