Writing and publishing your book is merely the first step. Most important is spreading the word to thrust it under as many eager reading eyes as you can. But readers are not the only connections you should be making when promoting your book.

Co-operative marketing alongside another author might be an effective way to combine effort and energy for cross promotion of published products. The idea of co-operative promotion is a key element in online web2.0 marketing techniques, yet most authors fail to recognise its potential for ‘traditional’ book content promotion.

A recent post over at Writing and Publishing News, talks in some detail about the idea of cross promotion between authors.  As a web person myself, I can relate to the ideas in that article having employed similar techniques to develop an online audience for blogs and websites.

Shake off any preconceptions about keeping all your promotional energy to yourself and learn the benefits of promoting other authors as you promote yourself.